SAFE Syndication

 

 

 

The Problem:  MLS organizations are struggling to maintain the quality of their data once it leaves the MLS system and to keep up with the ever-growing list of regulations governing sensitive listing data.  Few organizations have identified all their regulatory mandates, much less have a process for managing compliance with them.  The current solutions are disparate systems to manage IDX/VOW, syndication and other third party license agreements.  These systems do not provide an easy way to report on listing display authorizations at the broker/agent level across all URLs.  As a result, compliance efforts are difficult, expensive and time consuming.

The Solution:  Clareity Security, the industry leader in security solutions for real estate has developed SAFE Syndication, a data distribution compliance management tool for multiple listing services.  SAFE Syndication delivers a valuable service to MLS organizations with three distinct product components:

Data License Management Tool:

  • Manages IDX/VOW data distribution agreements to vendors brokers, agents,  franchises’ and other third parties in a single, easy to use system
  • Manages syndication agreements including authorized sites and other reporting
  • Manages URLs where data is authorized for display
  • Manages data display rules and changes to agreements

Publishing Standards Compliance Management Tool:

  • Manages URLs of authorized syndicators (re-syndication including “powered by”)
  • Manages updated portal/publisher site terms of use as they change
  • Compliance reporting based on MLS preferred standards
  • Optional portal certification management
  • Complaint management system with API for reporting and distributing complaints

IDX/VOW Auditing & Compliance Management Tool:

  • IDX/VOW Data display compliance
  • Terms of Use review/enforcement
  • Compliance audit procedures and management – MLS staff or Clareity full service
  • Complaint management system

Key Benefits

  • Compliments all syndication methods, products and approaches because its focus is on compliance reporting and complaint tracking, along with producing reports that help brokers and MLS organizations make better decisions.
  • Makes compliance management easier and complaint management meaningful by tracking and reporting on complaints/resolutions by publisher and/or by IDX participant.
  • Ensures consistent application of IDX rules and policies in audits and offers the ability to create objective criteria for measuring all publishers using MLS and/or Broker publishing standards.

MLS Benefits

  • Compliments all syndication methods, products and approaches because its focus is on compliance reporting and complaint tracking, along with producing reports that help brokers and MLS organizations make better decisions.
  • Makes compliance management easier and complaint management meaningful by tracking and reporting on complaints/resolutions by publisher and/or by IDX participant.
  • Ensures consistent application of IDX rules and policies in audits and offers the ability to create objective criteria for measuring all publishers using MLS and/or Broker publishing standards.

Broker Benefits

  • Improved data accuracy improves REALTOR brand and image.
  • Consolidated reporting and compliance makes it easier for Brokers to stay in compliance and understand how to remedy issues.

SAFE Syndication provides a consolidated system for measuring and reporting on all listing distribution activity.  In addition, the compliance tools in the product provide independent verification and reporting by the MLS and/or Clareity as a neutral, trusted third party.

For many years, Clareity Security has set the standards and  educated the MLS community on the need for strong security to protect your most valuable asset – the MLS information.   The Clareity team brings deep real estate knowledge and technological expertise to adapting world class security products to the unique needs of real estate brokers, MLSs, and technology vendors. Contact Clareity Security today to find out how SAFE Syndication can work for you.