Clareity Security’s SSO Portal Evolves Into a Full Application Store
May 14, 2012 – Scottsdale, AZ – Last week, Clareity Security’s existing customers were first in line for a glimpse into the new Clareity Application Store currently under development. The Store represents the next logical evolution for Clareity’s currently deployed Single Sign On (SSO) portal. The Store, combined with a robust shopping cart and fully integrated e-commerce solution, is a natural extension of the SSO portal and facilitates easy, convenient access for MLS subscribers to purchased and licensed applications. The Store represents a tremendous opportunity for the MLS to create or enhance existing non-dues revenue streams, create awareness of MLS approved product offerings and offer convenient purchasing and application access via Single Sign On through the Portal.
Gregg Larson, CEO of Clareity Security, states, “Clareity Security products have continuously evolved to meet the needs of both the MLS organizations and the subscribers they serve. The Clareity Application Store offers private branding at the MLS, Association or broker level and is a natural evolution of our SAFEMLS product that currently facilitates identity and access management for over 500,000 MLS subscribers.”
The Clareity Security team is attending the NAR Midyear convention in Washington, D.C this week and absolutely welcomes the opportunity to discuss the new, exciting capabilities of our Single Sign On portal and Clareity Application Store with MLSs and Associations looking for more ways to deliver value to their subscribers. Please email sales@clareitysecurity.com or visit booth 520 during show hours.
About Clareity Security:
Clareity Security, located in Scottsdale, Arizona, is the leading provider of data security, Single Sign On and compliance management products and services for the real estate industry. Our Scout for SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides strong authentication solutions and revenue assurance for high value subscription services. Additionally, Clareity Security is the creator of Safe Syndication™, the leading listing syndication and IDX/VOW compliance management tool for brokerages and MLS organizations.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
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Clareity Security’s SAFE Syndication™
May 7, 2012 – Scottsdale, Arizona – Clareity Security (www.clareitysecurity.com), the leading provider of data security and syndication management solutions for the real estate industry, is pleased to announce new SAFE Syndication™ agreements with the My Florida Regional Multiple Listing Service (MFRMLS), the Cooperative MLSs of Contra Costa Association of REALTORS®, East Bay Regional Data, Inc. and the Bay East Association of REALTORS®, and the greater Sacramento area’s MetroList Services, Inc (MetroList®). These customers have chosen SAFE Syndication™ as their solution for data compliance and distribution management joining an ever-growing list of Clareity customers.
SAFE Syndication is designed to serve as a contract management, compliance and reporting tool for MLS organizations, brokerages and franchisors. SAFE Syndication provides a consolidated system for measuring and reporting on all listing distribution activity. In addition, the compliance tools in the product provide independent verification and reporting by the MLS and/or Clareity Security as a neutral, trusted third party. These features allow the MLS to eliminate unnecessary expansion of compliance costs and refocus internal resources on more strategic projects. Most importantly, SAFE Syndication, with a focus on compliance reporting and complaint tracking, complements all existing and emerging syndication tools, along with producing detailed information to help brokers and MLS organizations make better syndication and distribution decisions.
“Starting late last year, MFRMLS went through an extensive search and review of the various listing syndication solutions available to the market. The capabilities of SAFE Syndication to meet our immediate, as well as long-term needs, were readily apparent. My team is very much looking forward to implementing SAFE Syndication as a piece of our overall data distribution strategy,” said Merri Jo Cowen, CEO of MFRMLS.
Clareity Security would like to invite everyone interested in SAFE Syndication to meet with our team. Contact sales@clareitysecurity.com to schedule a detailed presentation.
About Clareity Security:
Clareity Security, located in Scottsdale, Arizona, is the leading provider of data security, Single Sign On and compliance management products and services for the real estate industry. Our Scout for SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides strong authentication solutions for secure online transactions. Additionally, Clareity Security is the creator of Safe Syndication™, the leading listing syndication and IDX/VOW compliance management tool for brokerages and MLS organizations.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
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Clareity Security Announces Contract Extensions for SAFEMLS™ Customers
March 15, 2012 – Scottsdale, Arizona – Clareity Security (www.clareitysecurity.com), the leading provider of data security, single sign on (SSO) and data syndication management solutions for the real estate industry, is pleased to announce that the Metropolitan Indianapolis Board of REALTORS® and Greater El Paso Association of REALTORS® have each extended their contracts for Scout for SAFEMLS™ (privately branded for MIBOR as SAFEAccess™). Scout for SAFEMLS™ serves as a comprehensive solution that reduces administration and total cost of ownership compared to traditional strong authentication products. The intelligence-based authentication combines access intelligence and zero-footprint, strong authentication to accurately identify risks and then cost-effectively mitigate them. The foundation of the solution is an identity-profiling engine for aggregating user access data, creating statistical profiles, and detecting anomalies. Powered by patent-pending keystroke dynamics, Scout for SAFEMLS™ is unrivaled in its ability to accurately and transparently identify users, detect account sharing, account takeover, and differences between individual users that is not possible with traditional device or IP tracking.
“Scout for SAFEAccess continues to be our choice for strong authentication solutions and Clareity Security backs it up with unparalleled customer service and support”, offers Tom Renkert, Director of Business Support Services, MIBOR.
Additionally, the Staten Island Board of REALTORS® and Consolidated MLS of Columbia, SC have renewed their contracts for SAFEMLS™. Strong authentication is important to businesses that want to ensure users are paying for access to pay-content and mitigate risks associated with unauthorized access and misuse of content. SAFEMLS is the industry leading solution.
“Our team at Clareity Security is delighted to be extending our relationships with these customers. We appreciate their continued support of our products and look forward to the ongoing opportunity to provide them with superior service.” stated Gregg Larson, CEO of Clareity Security.
Clareity Security would like to invite everyone interested in more information on the SAFEMLS suite of products to meet with our team. Contact sales@clareitysecurity.com to schedule a detailed presentation.
About Clareity Security:
Clareity Security, located in Scottsdale, Arizona, is the leading provider of data security, single sign-on and compliance management products and services for the real estate industry. Our Scout for SAFEMLS™ and SAFEAccess™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides strong authentication solutions for secure online transactions. Additionally, Clareity Security is the creator of SAFE Syndication™, the leading listing syndication and IDX/VOW compliance management tool for brokerages and MLS organizations.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
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Clareity Security Announces New Customers for Single Sign ON 2.0™
March 7, 2012 – Scottsdale, Arizona – Clareity Security (www.clareitysecurity.com), the leading provider of data security, single sign on (SSO) and listing syndication solutions for the real estate industry, is pleased to announce the recent addition of the Northern Nevada Regional Multiple Listing Service and Intermountain Multiple Listing Service, Inc. to its Single Sign ON 2.0 customer family. Each has signed a Single Sign ON 2.0 agreement and will enjoy the benefits of the leading SSO portal service for multiple listing services.
NNRMLS CEO Shelley Specchio stated, “At NNRMLS, we are excited to select Clareity’s SSO 2.0 portal. This service will certainly compliment our efforts to continue to deliver solutions designed to improve our subscriber experience.”
Clareity Security’s Single Sign ON 2.0 service offers significant member convenience while also driving adoption of third party applications through the convenience of allowing all MLS products to have a single login. Clareity Security provides a real estate centric customized solution that was built using industry standards including SAML 2.0 (Security Assertion Markup Language). This customized solution allows for easy integration by MLS system and other application service providers.
Clareity Security’s Single Sign ON 2.0 includes support for: Login portals that offer branding and links to all service providers, customizable logout messaging and full support for Single Log Out, customizable session support and management, customizable login pages based on referring URL, and a mobile identity provider to facilitate SSO for mobile devices.
Clareity Security would like to invite everyone interested in Single Sign ON to meet with our team. Contact sales@clareitysecurity.com to schedule a detailed presentation.
About Clareity Security:
Clareity Security, located in Scottsdale, Arizona, is the leading provider of data security, Single Sign On and compliance management products and services for the real estate industry. Our Scout for SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides strong authentication solutions for secure online transactions. Additionally, Clareity Security is the creator of Safe Syndication™, the leading listing syndication and IDX/VOW compliance management tool for brokerages and MLS organizations.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
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Clareity Consulting & Clareity Security Join Real Estate Standards Organization
February 24, 2012 – Scottsdale, Arizona – Clareity Consulting (www.callclareity.com), a leading consulting firm and industry thought leader and Clareity Security (www.clareitysecurity.com), the leading provider of data security and compliance tools, single sign on (SSO) and listing syndication management solutions for the real estate industry, are pleased to announce their charter membership in the Real Estate Standards Organization (RESO). This membership was a natural progression and continuation of Clareity’s twelve years of leadership and support of real estate industry standards. Several key members of Clareity’s leadership team have been involved with Real Estate Transaction Standards (RETS) since its inception and have maintained an ongoing commitment to furthering industry standards as a whole.
Matt Cohen, Chief Technologist stated, “The Clareity team hopes that clients, customers and other industry colleagues join us in supporting RESO, both financially and by working to create and implement standards to benefit real estate professionals.”
RESO, the organization that supports RETS has recently incorporated as a 501 (c)(6), not-for-profit trade association. RESO will continue to develop, adopt and implement open and accepted data standards and processes across all real estate transactions, with the goal of facilitating software innovation, ensuring portability, eliminating redundancies and obtaining maximum efficiencies for all parties participating in real estate transactions.
Paul Hethmon, Chief Software Architect for Clareity Security stated, “Clareity has always been a strong supporter of RETS. It is a crucial component to our customers, to our industry, and to us as a company. I’m very pleased to see RESO mature and look forward to being a part of it.”
If your organization is interested in supporting RESO please visit their website for more details.
About Clareity Consulting:
Clareity Consulting was founded in 1996 to provide information technology consulting to the real estate industry and its related businesses. Clareity Consulting is an innovative solutions provider committed to delighting its consulting clients. The company is headquartered in beautiful sunny Scottsdale, Arizona. Clareity provides a wide variety of services to MLS, associations, brokers, franchises, and software and service companies that serve the residential real estate market.
About Clareity Security:
Clareity Security, located in Scottsdale, Arizona, is the leading provider of data security, Single Sign On and compliance management products and services for the real estate industry. Our Scout for SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides strong authentication solutions for secure online transactions. Additionally, Clareity Security is the creator of Safe Syndication™, the leading listing syndication and IDX/VOW compliance management tool for brokerages and MLS organizations.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
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Clareity Security Announces New Customer for Scout for SAFEMLS
February 16, 2012 – Scottsdale, Arizona – Clareity Security (www.clareitysecurity.com), the pioneer of data security and listing syndication solutions for the real estate industry, is pleased to announce the recent addition of Triad Multiple Listing Service to its customer family. They have signed a multi-year Scout for SAFEMLS® agreement and will implement the leading data security, account remediation and subscriber analytics tool for multiple listing services.
Triad Multiple Listing Service joins six other Multiple Listing Services/REALTOR® Boards in North Carolina (16,700 total subscribers) who trust Clareity Security with their security needs. Carolina Multiple Listing Service, Western North Carolina Multiple Listing Service, Outer Banks Association of REALTORS, Carteret County Association of REALTORS, Jacksonville Board of REALTORS, and Pinehurst-Southern Pines Board of REALTORS are all protecting their valuable assets with SAFEMLS.
Triad MLS’ Executive Vice President and Chief Information Officer Richard Renton stated, “As a wholesaler of MLS services to our shareholder associations, we chose Scout for SAFEMLS to not only protect our assets but to help protect our shareholders’ assets. We look forward to working with Clareity Security to implement this proven technology for our members.”
“We welcome Triad Multiple Listing Service as our 90th Scout for SAFEMLS customer and thank them for putting their trust in Clareity Security.”, said Gregg Larson, Chief Executive Officer of Clareity Security.
Scout for SAFEMLS serves as a comprehensive solution that reduces administration and total cost of ownership compared to traditional strong authentication products. The SAFEMLS® intelligence-based authentication suite combines access intelligence and zero-footprint, strong authentication to accurately identify risks and then cost-effectively mitigate them. The foundation of the solution is an identity profiling engine for aggregating user access data, creating statistical profiles, and detecting anomalies. Powered by patent-pending keystroke dynamics, SAFEMLS is unrivaled in its ability to accurately and transparently identify users, detect account sharing, account takeover, and differences between individual users that is not possible with traditional device or IP tracking. Clareity Security would like to invite everyone interested in Scout for SAFEMLS to meet with our team. Contact sales@clareitysecurity.com to schedule a detailed presentation.
About Clareity Security:
Clareity Security, located in Scottsdale, AZ is the leading provider of security products and services for the real estate industry. It’s SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides next generation strong authentication solutions for secure online transactions. Additional information is available at http://www.ClareitySecurity.com.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
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Clareity Security Announces New Customers for SAFE Syndication
January 30, 2012 – Scottsdale, Arizona – Clareity Security (www.clareitysecurity.com), the leading provider of data security and syndication solutions for the real estate industry, is pleased to announce the recent addition of the Multiple Listing Service of Long Island and Maine Real Estate Information System to its customer family. Each has signed a SAFE Syndication® agreement and will enjoy the benefits of the leading data distribution and compliance management tool for multiple listing services.
SAFE Syndication is designed to serve as a contract management, compliance and reporting tool for MLS organizations, brokerages and franchisors. SAFE Syndication provides a consolidated system for measuring and reporting on all listing distribution activity. In addition, the compliance tools in the product provide independent verification and reporting by the MLS and/or Clareity Security as a neutral, trusted third party. These features allow the MLS to eliminate unnecessary expansion of compliance costs and refocus internal resources on more strategic projects. Most importantly, SAFE Syndication compliments all existing and emerging syndication methods, products and approaches because the focus is on compliance reporting and complaint tracking, along with producing reports that help brokers and MLS organizations make better syndication and distribution decisions.
“SAFE Syndication is going to help us better organize and communicate our compliance and contract management efforts across the entire MLSLI organization. With Safe Syndication, each of our designated staff members will have web-based access to contracts, complaints, and audits for all of our data customers.” stated Jim Speer, Vice President of Operations.
Clareity Security would like to invite everyone interested in SAFE Syndication meet with our team. Contact sales@clareitysecurity.com to schedule a detailed presentation.
About Clareity Security:
Clareity Security, located in Scottsdale, AZ is the leading provider of security products and services for the real estate industry. It’s SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides next generation strong authentication solutions for secure online transactions. Additional information is available at http://www.ClareitySecurity.com.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
# # #
Clareity Security announces the launch of two new products. SAFE Syndication™ and Single Sign ON 2.0™
October 4, 2011 – Scottsdale, Arizona – Clareity Security is pleased to announce the availability of two new products. In May, 2011 Clareity Security announced the development of SAFE Syndication which is designed to serve as a contract management, compliance and reporting tool for MLS organizations, brokerages and franchisors. The development of SAFE Syndication is complete and the product is now in beta testing with full product release planned later this month. In addition, Clareity Security is also pleased to announce the launch of Single Sign ON 2.0 with many new features aimed at facilitating an even better end user experience for customers leveraging Clareity’s industry-leading Single Sign ON solution.
SAFE Syndication provides a consolidated system for measuring and reporting on all listing distribution activity. In addition, the compliance tools in the product provide independent verification and reporting by the MLS and/or Clareity Security as a neutral, trusted third party. These features allow the MLS to eliminate unnecessary expansion of compliance costs and refocus internal resources on more strategic projects. Most importantly, SAFE Syndication compliments all existing and emerging syndication methods, products and approaches because the focus is on compliance reporting and complaint tracking, along with producing reports that help brokers and MLS organizations make better syndication and distribution decisions.
“The initial response to SAFE Syndication has been extremely positive. The affordable price point combined with the fact that it is a tool that can be immediately put into use without significant changes to systems, policies or process makes it attractive to MLS organizations looking for a tool to help better manage and report on all MLS data usage, including IDX and VOW sites.” said Amy Geddes, EVP and COO of Clareity Security.
Clareity Security also recently released Single Sign ON 2.0 offering many additional features and enhancements to Single Sign On including:
Login Portals with custom branding and SSO links to all service providers
- Customizable logout messaging and full support for Single Sign Out
- Customizable session support and management
- Mobile Identity Provider to facilitate SSO on mobile devices
SSO 2.0 has been deployed in several markets with several more planned in the upcoming months. Single Sign On provides a way to securely move members between all MLS applications without having to re-authenticate. Data from Clareity customers demonstrates this not only provides a great member convenience but also drives adoption of third party applications by not requiring a separate login for MLS end users.
“Vendors out there, should be working with Clareity to make their SSO function work with their platform.” said Mike Bentson, IT Manger for the Spokane Association of REALTORS.
Clareity Security would like to invite everyone interested in either SAFE Syndication or SSO 2.0 to meet with our team at the Council of Multiple Listing Services in Tucson this week or contact sales@clareitysecurity.com to schedule a detailed presentation.
About Clareity Security:
Clareity Security, located in Scottsdale, AZ is the leading provider of security products and services for the real estate and mortgage industries. It’s SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides next generation strong authentication solutions for secure online transactions. Additional information is available at http://www.ClareitySecurity.com.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email
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Single Sign-On: Driving End User Adoption
So you just cut a sweetheart licensing deal for that sizzling, new web-based CMA application. Your subscribers have been clamoring for it for quite some time, right? Even better, part of the revenue generated from the PRO package upgrade comes back to your MLS in the form of a royalty.
Roll-out went flawlessly, the trainer was fabulous, and the on-going webinars were well attended. Everyone in your organization is congratulating each other on this new technology and what it means to the market. Now it is time to sit back and watch adoption grow. But as it turns out the adoption numbers are, frankly speaking, well below expectations – even dismal. Adoption spiked at the onset but isn’t moving upwards at any discernible pace.
The questioning begins – “What is happening here?” “What did we do wrong?” “Why can’t our subscribers adopt new technologies?” “Are we simply out-of-touch with the needs and wants of our user base?”
No single answer is right but a significant part of the problem lies in the simple sentence: “Your services aren’t top of mind”. Top-of-mind awareness (TOMA) is “when people think of you first to fulfill their product or service needs”. Related to the MLS industry, TOMA for your technology today is dominated by the primary MLS system with a much smaller awareness of all of the ancillary products & services available. Some would say it is the nature of the MLS business and will continue to be for the foreseeable future. We say you can and should change it immediately!
Building and maintaining awareness of your services does require focus and attention on messaging, communication, and marketing. A strong initial step in the right direction would be better organization and presentation of your various web applications. Organization means removing the clutter of multiple URLs, multiple bookmarks, and potentially multiple User IDs and passwords. Presentation means putting those applications in front of your users on a regularly scheduled basis. With the MLS serving as a technology and data-centric entity, we believe providing your users with a single user ID / password AND a centralized location for these applications will immediately increase awareness and drive adoption.
What is the solution?
Clareity Security’s Single Sign-On (SSO) 2.0 Web Portal is the logical choice to centralize and streamline access to all of your value-added web applications (properties) without requiring the end user to change current login behavior. The user starts directly from the portal, or from your site, or from any of the individual application sites. One initial login serves as the user’s access to all the sites without having to login again during the session. Simple, easy to use, and secure.
The Miami Association of REALTORS (MIAMI) serves as a great example of creating top of mind awareness to its members. Offering over $33,000 in premium marketing tools and services to its members, MIAMI’s Gateway powered by our SSO 2.0 Portal and protected by Scout for SAFEMLS, provides direct, secure access to these tools and services at every login. Each application has instant visibility on the main portal page.
So, if the opening scenario of dismal adoption rates on new products plays out too many times in your organization, simply ask yourself if you are creating appropriate levels of TOMA about your products and services. If the answer is no, please know we are standing ready to help you build awareness and, ultimately, your brand.
Clareity Security announces the launch of two new products. SAFE Syndication™ and Single Sign ON 2.0™
Scottsdale, Arizona — October 4, 2011. Clareity Security is pleased to announce the availability of two new products. In May, 2011 Clareity Security announced the development of SAFE Syndication which is designed to serve as a contract management, compliance and reporting tool for MLS organizations, brokerages and franchisors. The development of SAFE Syndication is complete and the product is now in beta testing with full product release planned later this month. In addition, Clareity Security is also pleased to announce the launch of Single Sign ON 2.0 with many new features aimed at facilitating an even better end user experience for customers leveraging Clareity’s industry-leading Single Sign ON solution.
SAFE Syndication provides a consolidated system for measuring and reporting on all listing distribution activity. In addition, the compliance tools in the product provide independent verification and reporting by the MLS and/or Clareity Security as a neutral, trusted third party. These features allow the MLS to eliminate unnecessary expansion of compliance costs and refocus internal resources on more strategic projects. Most importantly, SAFE Syndication compliments all existing and emerging syndication methods, products and approaches because the focus is on compliance reporting and complaint tracking, along with producing reports that help brokers and MLS organizations make better syndication and distribution decisions.
“The initial response to SAFE Syndication has been extremely positive. The affordable price point combined with the fact that it is a tool that can be immediately put into use without significant changes to systems, policies or process makes it attractive to MLS organizations looking for a tool to help better manage and report on all MLS data usage, including IDX and VOW sites.” said Amy Geddes, EVP and COO of Clareity Security.
Clareity Security also recently released Single Sign ON 2.0 offering many additional features and enhancements to Single Sign On including:
- Login Portals with custom branding and SSO links to all service providers
- Customizable logout messaging and full support for Single Sign Out
- Customizable session support and management
- Mobile Identity Provider to facilitate SSO on mobile devices
SSO 2.0 has been deployed in several markets with several more planned in the upcoming months. Single Sign On provides a way to securely move members between all MLS applications without having to re-authenticate. Data from Clareity customers demonstrates this not only provides a great member convenience but also drives adoption of third party applications by not requiring a separate login for MLS end users.
“Vendors out there should be working with Clareity to make their SSO function work with your platform to improve adoption rate. MLSs will see non-dues revenue items increase usage in cases where multi-login is causing issues.” said Mike Bentson, IT Manager for the Spokane Association of REALTORS.
Clareity Security would like to invite everyone interested in either SAFE Syndication or SSO 2.0 to meet with our team at the Council of Multiple Listing Services in Tucson this week or contact sales@clareitysecurity.com to schedule a detailed presentation.
About Clareity Security:
Clareity Security, located in Scottsdale, AZ is the leading provider of security products and services for the real estate and mortgage industries. It’s SAFEMLS® and SAFEACCESS™ products help MLS organizations and real estate professionals easily and effectively safeguard sensitive consumer information against unauthorized access and provides next generation strong authentication solutions for secure online transactions. Additional information is available at http://www.ClareitySecurity.com.
Contact:
Amy Geddes, Executive Vice President and Chief Operating Officer
480-444-0014 or Email