Leadership Team

Gregg Larson, President & CEO

Gregg Larson has 26 years of experience in the MLS and real estate information industries, and has established himself as a pioneer in new product design, online security, mergers and acquisitions, strategic planning, MLS regionalization, MLS system and vendor selection, and internet consulting.

He has worked for such diverse organizations as Multi-List/McGraw-Hill, the National Association of Realtors, DATOR, Moore Data Management, Homebid.com, and Move.com. During his tenure at Moore, Gregg led new product development and, in 1995, created CyberHomes: the first real estate advertising web site to be updated daily from MLS systems.

In 1996, he co-founded Clareity Consulting, an internationally-recognized real estate information and internet consulting firm. He has been tapped by many of the nation’s largest online companies, including AOL, MSN, MapQuest, Classified Ventures and Realtor.com, to consult on strategy and content acquisition. Gregg has provided security, technology, new product, organizational and strategic consulting to many of the nation’s largest brokerages, franchisers, title companies, lenders, information providers, regional MLSs, as well as MLS vendors. He is an experienced public speaker with numerous professional speaking engagements before real estate audiences, worldwide, to his credit.

Instrumental in the creation of Clareity’s Annual MLS Executive Workshop, held in Scottsdale, Arizona each year, Gregg is highly respected for his leadership, vision, creativity, product design, marketing skills, and technology and internet strategies. Larson graduated from the University of Denver and went to business school at Johns Hopkins University in Baltimore and currently serves as the CEO of Clareity Consulting.

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Kevin Hughes, Principal

With more than thirteen years of experience, Kevin Hughes brings a multi-faceted background in real estate product technology and sales to Clareity Security, including eleven years in the field of real estate information. In that capacity, Kevin co-developed accredited real estate training courses in subjects ranging from real estate sales models to telephony and environmental hazards. He is a tenured speaker with a multitude of professional speaking engagements at industry events, both nationally and regionally.

Prior to joining Clareity, Kevin was the first Sales Representative for MarketLinx Solutions, assisting them with introducing the Real Estate Industry to one the very first Internet-based MLS systems: Tempo MLS, which has been a leader in the marketplace for the last decade. He served as the Business Development Manager for Virtual Information Systems: a company that pioneered the integration of GIS/public record mapping with MLS services.

Later, Kevin became the Vice President of Product Design and Management for Fidelity National Information Systems, ultimately becoming their Director of Sales. At Fidelity, he developed, implemented and coordinated the market strategy for Paragon MLS v3.0, FNIS’s flagship MLS platform. Hughes was also instrumental in creating the companion product strategies, such as Paragon Desktop, IDX and RETS.

Kevin is one of the founders of Clareity Security and has served proudly in the US Navy, and attended Mansfield University of Pennsylvania. He resides in Kansas City with his wife, Wende, and daughters, Tatum and Oakley.

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Amy Geddes, Chief Operating Officer

Passionate, driven, committed to excellence. There are no better words to describe Clareity’s Chief Operations Officer. With more than 15 years of management experience, Amy Geddes has been with Clareity (and its affiliates) for more than 5 years, and served as the CEO of Intermountain Multiple Listing Service in Boise, Idaho for 7 years.

During her tenure at IMLS, Amy was responsible for driving a regionalization initiative which doubled the number of MLS subscribers and significantly increased the geographic market area for its members. She has extensive experience in the MLS and association leadership models and has managed numerous technology system conversions including planning, implementation, training and support.

Since joining the team at Clareity Security, Amy has set herself apart as an industry leader and is often invited to speak at industry conferences, such as CMLS, as well as at Clareity’s annual MLS Executive Workshop.

An early adopter of social media technologies, Amy channels her excess energy (as well as random musings and an intense love of bacon) into services like Twitter and Facebook. It’s not all fun and games, though. Geddes leverages social media to glean bits of industry information, strengthen existing relationships and grow new ones, both personally and professionally. As a daughter and a mother, Amy has also found it to be a bridge that spans three generations, as well as connecting her to the ideas of tomorrow.

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Troy Rech,Vice President of Sales

With the company since its inception in 2004, Troy Rech brings more than 20 years of technology experience and delivery to Clareity Security. As one of its founding partners,Troy is responsible for Clareity Security’s worldwide sales.

Prior to joining the company, Troy was responsible for sales and account management, business development and client retention at Fidelity National Information Systems. He also has experience as a senior consultant with A.T. Kearney, where he was responsible for delivering client projects for strategic planning, business operations improvement, technology integration, and strategic sourcing. In his role with A.T. Kearney, Troy worked with Fortune 500 clients, such as GM, Waste Management, Kimberly Clark, Sunrise Medical, and a host of others.

Mr. Rech holds a Bachelors Degree from Iowa State University and a Masters Degree in Management from Northwestern University’s Kellogg School of Management, and currently resides with his family in Southern Virginia.

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Paul Hethmon, Chief Software Architect

Paul brings an incredible depth of knowledge to Clareity Security. With more than thirteen years of software development experience, including eight devoted exclusively to real estate technology, he is one of the most well-respected software developers in our industry.

Prior to joining the team at Clareity Security, Paul was a senior developer and project manager at MarketLinx Solutions, where he helped the company grow from one client with 5000 users to one with more than 20 clients and 200,000 users. He has an extensive background in Internet standards, including chairing the IETF FTPEXT working group, as well as co-authoring RFC’s “Updating the FTP Standard”. Paul has authored one book, Illustrated Guide to HTTP (Manning Press, 1997).

Paul received a Bachelor of Arts degree in Political Science, as well as a Master of Science degree in Computer Science from the University of Tennessee in Knoxville.